This past weekend, I came across the story of Vera Stout. She was working at an ammunition factory during the second world war - not the safest of jobs - while her two sons were serving in the Navy. One day, she had an idea about how ammo boxes could be sealed with a cloth based tape that would allow them to be opened more quickly, ripped right off, and maybe that would save time and lives for troops under fire.
She took the idea to her bosses. They said no.
That happens a thousand times a day, or maybe an hour, around the world. Someone has a new idea about how to improve things, or a conception for a new product or business, and the gate keepers say no. The boss, the manager, the supervisor, the agent, isn't impressed. It won't work. No thanks. Sorry.
Too many people then just meekly give up. Vera wasn't the sort, so she wrote a letter to the president, not of her company, but of the United States, telling him about her idea. And within weeks, she got a letter from the Navy thanking her and saying that her invention would be rolled out right away. And many claim that it did save lives. Plus, what would the rest of us do without her creation - duct tape?
When you hear no, it's often more about the person rejecting your idea than the idea itself. Sometimes, the best thing to do is stick to your dream like the sturdiest duct tape.