The Wow Factor, Vegas-Style

Las Vegas is the World Capital of Attention Grabbing Overstimulation. In such a ramped up mega cacophony of sights and sounds, it's hard for anything or anyone to stand out for more than twenty seconds. That's why I was so surprised, on Fremont Street, in downtown Vegas the other night, to see an outdoor bartender quietly but flamboyantly wowing thirsty partiers who had been wandering up and down the avenue. He was an individual who truly stood out. And that's not easy, in his context. Every ten feet, there's a superhero, a breakdancer, a contortionist, a magician, musician, or a barely garbed man or woman, sometimes in a minimalistic historical costume, soliciting your attention and financial compliments. Have your picture taken with a Chippendales Dancer. Eat a Chili Dog with Darth Vader or Mr. T. How can anyone compete?

The treat of the evening was watching this one silent bar man skillfully juggling bottles and putting on a real show with each drink order, whether he got the applause and thanks he deserved or not. His skill, focus, and untiring commitment to make each customer feel special formed together a cluster of qualities that were a rare delight to see.

The noise level on Fremont can be mind-numbing. The light show projected onto the high canopy ninety feet above the street, playing off the apparently millions of neon signs also blinking from all sides, can be the ultimate distraction from any human performer. But this one guy just continued to do his thing, undaunted by the massive competition for attention that swirled all around him. Most mere mortals serving the whole range of humanity under the endless sonic assault of high decibel chaos from all directions would just hunker down, do the job, and try to get through the shift. Not this guy. You almost forgot the noise and the wild freak show flowing all around you, as he plied his craft and smoothly performed for each customer. Watching him reminded me of something important.

It's not our circumstances or our competition that determines our level of excellence or success; it's our inner commitment to what we do, and to the people we serve. 

We should never let challenges shut us down, but raise us up to peak performance. In the end, it's up to us. For a look at our man in Vegas, play the few seconds below.

Something New on Goals and Values

I was with the top management of a company the other day, discussing how to have continued success in the midst of chaos and change. We were using my framework of The 7 Cs of Success to tackle the issues. One topic that came up was how to prioritize when too much is happening at once and apparent chaos prevails.

The first point worth mentioning is this: Chaos creates confusion. Clarity begins to establish control. As we discussed this idea, we dwelt a bit on the first of my seven conditions of success, the one saying that, in any challenge, we need:

C1: A clear CONCEPTION of what we want, a vivid vision, a goal clearly imagined.

How do we get clear goals? Where do they come from? I pointed out that we often think we have a goal when all we have is a fantasy, a figment of the imagination floating in and out of our conscious minds. And sometimes, we think we have a goal when we have something stronger than a fantasy, but it's merely a desire, an inclination of the appetites, as philosophers have said. A goal can be suggested by a fantasy or a desire, but it isn't the same as either of these other things. Then what is it? It's a commitment of the will.

A commitment is an interesting thing. It's a decision and a new path of action. It embodies focus, conviction, and determination. If you don't have new actions in your life, or in your business ventures, you don't yet have a new goal. You may think you do, but unless you've made specific, concrete commitments, you don't - at least, yet.

We often speak of goals and values. What, then, is a value? You may say, "I value my family" or "I value growth" or "We value customer service," but what does that mean? A value isn't just an affirmation or a mild belief that something is good. A value is also a commitment of the will. If you don't have a real commitment to something, you don't have that thing as a value. You may like your family a lot, you may enjoy growth immensely, or see the need for good customer service, but unless you're committed to these things, they aren't really values for you.

So a value is a commitment of the will. And a goal is a commitment of the will. Then, what's the difference? It's simple. A value is a general commitment. A goal is more specific. Both are present and future oriented, and enriched by the past. But one is broad and the other is narrow. In fact, it's our values that best suggest, support, and guide our goals.

Everyone in a business needs to get as clear as possible on what the values of the company are. Only that can reliably lead to the right goals. Each of us needs to do the same in our personal lives. What are your values? What proper goals do they suggest, going forward?

In times of chaos and complexity, we can prioritize well only if we're clear on our goals and values. That clarity can create a new form of control and a personal command that's otherwise impossible to attain.

So think a bit on what your foundational commitments are, and about what your specific goals are.

Today.