First: New on The Huffington Post, June 24. Tom talks with Patricia Pearson, author of Opening Heaven's Door, about death and the possibility of life after it. Click here.

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When you have literally thousands of competitors, how do you get to be Number One?

Shortly after I arrived at Notre Dame as a young assistant professor of philosophy, we went on to become the Number One place in the world for my first academic specialty, the philosophy of religion. And it happened within a year. Given that there are over 7,000 universities worldwide, and 10,000 research institutions of various sorts, being Number One at anything in those circles is pretty remarkable.

How did we do it? Engagement. Expectation. Energy. Encouragement. Enthusiasm.

We hired professors and admitted graduate students who were maximally engaged in our enterprise, intellectually and emotionally. Engagement was through the roof. We believed in what we were doing, and we were passionate about it.

And we set new expectations. I remember my first month on campus. The Director of the Center For Philosophy of Religion had been the host of a big meeting to present and discuss new work in the field once every two years. I asked him if we could have meetings every week. He looked shocked. He said, "What do you mean? Do you have in mind weekly groups where we'd read and discuss books written by the leading people in the field, worldwide?" I said, "No, I have in mind weekly groups where we'd develop the ideas that will be in the books that will be read and discussed by people in the field, worldwide."

We wouldn't just read the leading authorities in the field. We'd be the leading authorities in the field. And that expectation paid off. Within a very brief time, colleagues from around the world wanted to come to us, as visiting fellows, guest lecturers, and just informal colleagues, to see what was going on, and maybe try out their own ideas on us. We were the hub, the center, the locus of innovation in a discipline that had been around for centuries. Yes, it was a mature industry, to be sure. And there were thousands of competitors. But we did new things. Every single week.

The energy up and down the halls was electric. People were always dashing around, popping into my doorway with a new idea, an innovative angle on something, a story to share, or a question to ask. We were inventing the future of our discipline every day. We were the creators, the pioneers, the bold adventurers. Everyone else was watching us. How you could not be excited about that?

And we encouraged each other constantly. We fed the fire of each other's enthusiasms. Anyone's success was everyone's success. We were a team summiting the mountain together. I wanted to see the younger guys succeed. And they, in turn, cheered me on. Many scholars have subsequently told me that there was never a department, never a specialty, and never a time, quite like that. We made history. And so, I know how it's done.

Any group of intelligent, well trained people can rise to new and even surprising heights, sometimes even becoming world class, and - yes - Number One, if they instill a culture of engagement, expectation, energy, encouragement, and enthusiasm to light the fire of greatness in each other. We too often settle for so much less. And I have just one question. Why should we ever do that?

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AuthorTom Morris

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Engagement and expectation are the twin keys to a culture of creativity. We need to feel deeply engaged in what we're doing, intellectually and emotionally, and we need to feel an encouragement and expectation that we'll always be trying something new. That should be in the air we breathe!

One of my old college friends, wrote me this morning that he had been blogging for ten years, and just went through all the posts of the past to see what had stood the test of time. He sent me a link to one he had put up after an email exchange we had in 2005. I want to post it today as a "Guest Blog" on these thoughts from my old buddy, the immensely creative Ed Brenegar. Here's Ed's original blog post:

Pioneering Creativity - Being Emotionally and Intellectually Engaged

Tom Morris emailed me about the notion of creating a culture of creativity.  Here's what he said.

"I think this climate of creativity is fostered when people are emotionally and  intellectually engaged in their work. They should think of themselves as pioneers. That's what it was like in my early years at Notre Dame. We just assumed we were the pioneers in philosophy of religion. We were all engaged so that no interaction was bland. There was a general expectation that we were always trying out new ideas on each other. Not many departments were like that. There was too much "ordinariness" of expectation. Even knowledge workers can fail to be emotionally and intellectually ENGAGED.  It's almost a spiritual disposition."

I very much agree with Tom here. 

What intrigues me about his comment is the recognition of the "'ordinariness' of expectation" by other departments. Unless there is an intentional effort to raise standards, the lowest standard in an organization will rule. Or, it is the standard that requires the least amount of effort to maintain a level of performance that keeps the wolves at bay.

In order to foster a culture of creativity, it requires people who are emotionally and intellectually engaged, and for that to happen, the leadership of the organization has to set a standard for performance that is both compelling and counteracts the tendency to marginal goals and aspirations.

Ultimately, this goes to the character of individuals. What I have found is that low standards are a product of the lack of vision or personal calling to achieve and the self-confidence to venture into unknown territory.

The people we celebrate as heroes, like Nobel Prize recipients, explorers like Lewis & Clark and Shackleton and soldiers who fall on grenades to save their comrades, are people who are intellectually clear about what matters and emotionally passionate about the opportunities and the cost that their ventures bring. These are the leaders from whom we can learn how to pioneer creativity that brings greatness.

- See more at: http://edbrenegar.typepad.com/leading_questions/2005/02/pioneering_crea.html#sthash.goBJkYU7.dpuf

Airplanes facilitate creative thinking. And I want to ponder that a moment. Today, I'm flying from my home to San Diego, for a talk tomorrow morning. The first flight was Wilmington, NC to Atlanta. Now I sit on the second plane and what will be the long flight. But I've already had that experience, frequent to me on planes at altitude, of enhanced creativity. Is it the solitude, the absence of constant email and messages, or is it oxygen deprivation?

Wouldn't it be wild if creative thinking is enhanced by a mild lack of oxygen to the brain? Maybe, without the normal fuel supply, the normality of function is interrupted and something new can happen. But then creativity experts have been telling us for years that disruption can be beneficial. Get out of your routine. Do something different - especially if it's really different - shake up your normal cognition, and new thoughts can appear. Anything novel can crack the shell, and as philosopher CD Broad once said about famous mystics, "Maybe you have to be a little cracked to let the light shine through."

Oops, airplane mode announcement! More later!