Wisdom often finds itself out on a limb, doing and saying contrarian things. Love your enemies. Become like a little child. Most things aren't what they seem. Selfishness is self defeating. Pure giving is the best getting. Joy is at the bottom of the jar. Humility is the path to positive power. Vulnerability is strength. Stoop to rise. Serve to rule.
But everything great has its imitators and counterfeits. Publishers discovered years ago that confidently contrarian announcements got attention, sparked controversy, and could sell books by the millions. Whatever was common sense or received opinion was wrong, backwards, upside down. "We've always thought X; but a series of clever experiments recently proved Y instead, the very opposite of X. We've always been wrong! Buy this new book to see how."
Beware the charlatans, the con-men, the flim-flammers simply out to make a buck. They end up sawing off the limb they're sitting on. But real wisdom retains its perch. Wait. How then do we know the difference? Well, what lasts? What echoes through the centuries and when lived makes people better, deeper, and more loving? That's the test. But to apply it takes a measure of, well, you know: wisdom. And yet, only a dollop, a modicum, an open leaning forward with a modest discernment, and that will get you more. Guaranteed. And to learn more about this unexpected insight, buy my books. Just kidding.