In the early 90s, I noticed that all the bestselling advice books and popular talks about personal and organizational success were just on the topic of goal setting and attainment. Nobody was talking about relationship building. But our network of friends and colleagues can make all the difference in our success, leveraging our initiatives and energies to a higher and broader level of achievement. It also concerned me at the time that all the business buzz of the era was about product quality and process efficiency. Nobody was talking about the spirit of the people who do the work. What does it take for people to get excited about anything they’re doing, and then perform at an extraordinary level? To answer this question, I did the research that resulted in the 1997 book If Aristotle Ran General Motors.

It had a fun, playful business title, but it wasn’t just about business. It was about the genuinely human side of everything we do, and what it takes for us to feel a deep sense of fulfillment in our lives and work, as well as how that can generate greater levels of creative success.

My main conclusion was that from the time we get up in the morning until we fall asleep at night, we experience the world along four dimensions—the Intellectual, Aesthetic, Moral, and Spiritual—and each of these dimensions has a target which, respectively, are: Truth, Beauty, Goodness, and Unity. I came to believe that if we understand these four things, respect them, and nurture them in everything we do, we can provide the foundations for some form of greatness to be possible and sustainable in our endeavors together.

Look at these ideas as a checklist: Truth, Beauty, Goodness, and Unity. How are these things going in your life, and in your relationships? How are they going in your business? If they’re not flourishing, we can’t flourish. We benefit when we find new ways, and sometimes even small ways, to encourage and respect these four foundations of greatness. Then everything goes better.

I’ve met lots of Fortune 500 CEOs over the years, and many of them have told me they have that book of mine on a shelf in their office. I know some have even read it, and a few have made changes for the better in their organizations, based on its ideas. But many more leaders of the present need to take the advice of the philosophers and apply it well now. We certainly need these four foundations in our political life at all levels, and in everything we do.

When the book appeared in 1997 and was launched on the Today Show, there were lots of early readers who told me, “This book is way ahead of its time.” And in many ways, it might have been. But now the times have caught up, and I’m excited that it’s being rediscovered anew around the nation and in various parts of the world. If you haven’t seen it, I hope you have a chance to, and to dig into the ideas there about what can change everything for the better using the wisdom of the great thinkers who have lived before us.

One easy way of finding the book at a good price is to click HERE.

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