One of my biggest wisdom bombs: For over thirty years, I've studied conceptions of success throughout human history, and have analyzed advice about success from nearly every historical period, across cultures. And it never really occurred to me until recently that, as important as the enterprise of proper goal setting and attainment is for the individual or the group to leave a positive mark on the world and contribute to its betterment, the growth that comes from the struggle is every bit as important, and sometimes more so.

The whole structure of human attainment in the end is a spiritual thing, and it's supposed to be about individual and community growth in spiritual maturity, across all the dimensions of our lives. It's meant to be a difficult and joyous adventure, embraced and shared with others. Apparent failures on the surface often hide deep success down below. We're brought into the world as amazing creatures, and that's supposed to be the starting point of an equally astonishing growth. Many get it wrong, and have done so for thousands of years. But there is hope that more of us can catch on and deepen the process, and attain through our mistakes and struggles the glorious ends for which we were made. And yeah, there's a word you don't see often. But you should. Because that's the nature of the intended journey we're on. So remember, it's not so much what you get in life as how you grow that matters most in everything you do.

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There's a Biblical story about Lot's wife that you likely know. She's supposed to be leaving the past behind, but looks back and is turned to stone, or a stone-like pillar of solidified salt. There is a way in which our inability to let go of the past hardens us in the present and makes any real dynamic movement into the future impossible. We're no longer limber and resilient or able to grow and adapt.

It's always been puzzling to me that we identify the Biblical character not by her proper name but by the phrase 'Lot's wife.' Her very identity is in her circumstances, in her external relations. And that's itself a warning. We are not ever just where we've been or what we've experienced, who we've known, or what we've done. There is a core identity that is intended to be open to the new, spiritually transformable by the alchemy at work in the world at all times and that we can use to form our souls anew as we move forward into our best possibilities. I suspect those guys on Easter Island were also too caught up in pondering the past, nostalgically looking back. And there they are, stuck in that past. Don't be like them. Focus forward. And go forth anew.

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Two Greek Words. Ok, in English letters: Telos ("TEA-loss") means something like Real Purpose. Techne ("TECK-nay") means Rational Process.

Your telos is your true reason for being, the essence of who you are at your best, what you do when you’re in flow and flourishing, and why you properly are and do. It's your overarching aim and goal and calling in life that properly helps you select, organize, prioritize, and balance all other goals and interests. It’s the North Star of your wellbeing and best work.

Techne is the art, craft, and science needed to live your purpose and attain your goals. It's the toolkit for embodying your telos in the world. It's rational in the broadest sense of the word, incorporating logic, information, and intuition properly together, the head and the heart, which both have their reasons, as Pascal once said.

Your Right Path is the result of both, brought together well, in work and in life.

So to sum up: Real Purpose + Rational Process = Right Path. And that’s how philosophy should work. Simple. Deep. Comprehensive. Practical. If you agree and find this post helpful, please share it with friends. I did a shorter version on social media today, but this is the full deal.

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In the early 90s, I noticed that all the bestselling advice books and popular talks about personal and organizational success were just on the topic of goal setting and attainment. Nobody was talking about relationship building. But our network of friends and colleagues can make all the difference in our success, leveraging our initiatives and energies to a higher and broader level of achievement. It also concerned me at the time that all the business buzz of the era was about product quality and process efficiency. Nobody was talking about the spirit of the people who do the work. What does it take for people to get excited about anything they’re doing, and then perform at an extraordinary level? To answer this question, I did the research that resulted in the 1997 book If Aristotle Ran General Motors.

It had a fun, playful business title, but it wasn’t just about business. It was about the genuinely human side of everything we do, and what it takes for us to feel a deep sense of fulfillment in our lives and work, as well as how that can generate greater levels of creative success.

My main conclusion was that from the time we get up in the morning until we fall asleep at night, we experience the world along four dimensions—the Intellectual, Aesthetic, Moral, and Spiritual—and each of these dimensions has a target which, respectively, are: Truth, Beauty, Goodness, and Unity. I came to believe that if we understand these four things, respect them, and nurture them in everything we do, we can provide the foundations for some form of greatness to be possible and sustainable in our endeavors together.

Look at these ideas as a checklist: Truth, Beauty, Goodness, and Unity. How are these things going in your life, and in your relationships? How are they going in your business? If they’re not flourishing, we can’t flourish. We benefit when we find new ways, and sometimes even small ways, to encourage and respect these four foundations of greatness. Then everything goes better.

I’ve met lots of Fortune 500 CEOs over the years, and many of them have told me they have that book of mine on a shelf in their office. I know some have even read it, and a few have made changes for the better in their organizations, based on its ideas. But many more leaders of the present need to take the advice of the philosophers and apply it well now. We certainly need these four foundations in our political life at all levels, and in everything we do.

When the book appeared in 1997 and was launched on the Today Show, there were lots of early readers who told me, “This book is way ahead of its time.” And in many ways, it might have been. But now the times have caught up, and I’m excited that it’s being rediscovered anew around the nation and in various parts of the world. If you haven’t seen it, I hope you have a chance to, and to dig into the ideas there about what can change everything for the better using the wisdom of the great thinkers who have lived before us.

One easy way of finding the book at a good price is to click HERE.

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